AAFES prepares to add 21 million veterans to its online store

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The Army & Air Force Exchange Service’s online store at ShopMyExchange.com has become faster, easier and more intuitive than ever following a series of customer-focused enhancements.

The improvements, launched in August, come as the Exchange prepares to welcome approximately 21 million veterans to ShopMyExchange.com in time for Veterans Day Nov. 11.

While the site’s overall design is largely unchanged, several new functional improvements have been implemented to streamline the customer experience. These include a re-engineered mobile site that adapts to the screens of all mobile devices, enhanced shopper capacity, with 30,000 now able to shop simultaneously and room for expansion as necessary, near-real-time inventory updates so customers can keep track when their item is in stock and ready to ship, and a new sale pricing system that implements promotional prices the instant sales are effective.

“The Exchange wants to provide veterans with the best possible service when we welcome them home to their military family,” said Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. “ShopMyExchange.com provides the exceptional pricing, selection
and service they remember—whether on their desktop, laptop, tablet or mobile device.”

Further online improvements are planned for 2018, including a redesigned shopping cart and checkout section. n