The Piano Guys coming to Louisville Palace in two weeks

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By Louisville Palace

The Piano Guys — pianist John Schmidt and cellist Steven Sharp Nelson — will arrive at The Louisville Palace April 26 for a night of compositions, combining classical, contemporary and rock-and-roll.

The Piano Guys are an American musical group consisting of pianist John Schmidt, cellist Steven Sharp Nelson, videographer Paul Anderson, and music producer Al van der Beek. They gained popularity through YouTube, where in 2010 they began posting piano and cello compositions, combining classical, contemporary and rock music, accompanied by professional quality videos.

In August 2016, the group surpassed one billion views on their YouTube channel, which at the time had five million subscribers. Their first five major-label albums, The Piano Guys, The Piano Guys 2, A Family Christmas, Wonders, and Uncharted each reached number one on the Billboard Classical Albums and New Age Albums chart. The four group members all belong to the Mormon Church and were middle-aged family men with other careers before they started the group.

The group originated as a social media strategy for Anderson’s piano store, The Piano Guys, in St. George, Utah.

In 2009, Anderson saw a video that Schmidt had uploaded to YouTube, “Love Story Meets Love Story” — a musical blend of the Taylor Swift “Love Story” and Coldplay’s “Viva La Vida.” The video logged more than one million hits. Anderson asked the musicians to do more videos that he would professionally film and upload to his store’s Facebook and YouTube pages to promote his store.

By September 2012, The Piano Guys had uploaded more than 30 music videos which had gained 134 million views with more than 757,000 subscribers on their YouTube channel. Rather than receiving royals on album sales, the group had opted to split the profits with the label while financing their own music and marketing. After signing with Sony, they released their albums, The Piano Guys, The Piano Guys 2, A Family Christmas and Wonders.

The April 26 show will start at 8 p.m. Tickets remain on sale until the day of and range from $39.50 to $119.50. They are available at LouisvillePalace.com, Ticketmaster.com, or the Louisville Palace Box Office. n